Generative engine optimization services for teams starting from scratch
A monthly GEO retainer that builds your buyer personas, content strategy and first AI-ready content, with AI search optimization and AI share of voice reporting from month one.
Build the foundation AI needs to recommend you
AI can't recommend a business it can't find or understand. Without documented personas, a content plan or much published content, there's nothing for ChatGPT or Google's AI to cite.
Foundation fixes that first. We define who you sell to and what they need to see, then build the plan and the first pages written to get named in AI answers.
What do I get from Foundation?
| Component | Outcome |
|---|---|
| Benchmark | AI visibility baseline and a monthly AI share of voice report. |
| Personas | Buyer personas built around the 3 things buyers must see. |
| Positioning | Your point of view and what sets you apart in your market. |
| Research | Keyword and prompt research for your market. |
| Content | 2 new AI-ready pieces a month from a pillar and cluster plan. |
| Systems | Schema markup, AI crawler access and llms.txt set up. |
Build the content AI can cite
Start with FoundationThe process
- 1.
Starting point
- 2.
Buyer personas
- 3.
Positioning
- 4.
Keyword and prompt research
- 5.
Pillar and cluster plan
- 6.
First AI-ready pieces
- 7.
Technical setup
- 8.
Publish and share
I’ll walk you through exactly how each step works on a free 20-minute call.
What your first 90 days of Foundation look like
Within 90 days, you'll have your personas, positioning, content plan and first AI-ready content live. I'll map out the exact plan for your business on a call.
How much does the Foundation retainer cost?
Foundation starts at $2,250 CAD a month, with a six-month minimum. Add another market for $950 CAD a month.
| Package | CAD | USD | AUD | GBP |
|---|---|---|---|---|
| Foundation Retainer | $2,250/mo | $1,650/mo | $2,450/mo | £1,250/mo |
| Six-Month Minimum | $13,500 | $9,900 | $14,700 | £7,500 |
| Add a Market | +$950/mo | +$695/mo | +$1,050/mo | +£525/mo |
Common Questions
How much does a GEO retainer cost?
Foundation is $2,250 CAD a month with a six-month minimum. Each extra market adds $950 CAD a month.
We barely have any content. Is it too early for GEO?
No. Foundation is built for exactly that. You don't need a full audit to begin: we start with a quick read of where you stand, then build personas, a content plan and your first AI-ready pages.
Do you write the content, or do we?
I do. Foundation includes 2 new AI-ready pieces a month from your pillar and cluster plan, each with a LinkedIn version, plus schema markup, AI crawler access and llms.txt set up.
Let’s talk
Ready to improve your AI search visibility? Let’s find the answers together.
Prefer to talk? Book a free 20-minute call.